Meet the New Price.com: Our 2026 Brand Refresh

Price.com has a new look for 2026. The refresh brings a new logo, a new color palette and new type to the Price.com website, blog and emails, with the apps and browser extension following.

The New Price.com Logo

The new mark is a heart made of two pieces: a violet hand holding a coral price tag, tied on with a looped string. The lowercase price.com wordmark sits beside it in a bold, rounded typeface.

A New Color Palette

• Violet is the main brand color, used for buttons, links and cash back rates.
• Coral comes from the price tag in the logo and marks highlights and alerts.
• Navy anchors headlines and dark sections.
• Lavender and a warm off-white keep pages light and easy to read.

Where You’ll See It

The refresh is live on the Price.com website and blog, and in Price.com emails. The iOS and Android apps and the Price.com browser extension are moving to the new look next. Nothing changes about your account, your wallet or the way you earn cash back.

Brand Refresh FAQ

Did anything change about my Price.com account?

No. Your account, wallet balance, linked cards and cash back history all stay the same. The refresh changes how Price.com looks, not how it works.

Visit the new Price.com.