APPAREL & ACCESSORIES

The Hottest Watch Releases of the Last Six Months and Upcoming Events to Watch Out For

4 weeks ago

Whether you’re a long-time collector or new to the world of luxury timepieces, there’s never been a better moment to explore the latest watch releases. Over the past six months, renowned watchmakers have unveiled stylish new models, cutting-edge technology, and fresh design elements that have the entire horology community buzzing. Plus, some of the biggest watch events of the year are just around the corner—making now the perfect time to discover your next wrist adornment and score fantastic Cash Back deals through Price.com.


1. Recent Standout Releases

Rolex: Latest Submariner Updates

Rolex continues to make waves with its Submariner line. Known for its iconic design and robust construction, the new Submariner models feature subtle tweaks that enthusiasts will appreciate, including slightly refined proportions and updated movements for improved accuracy. This timeless dive watch remains a top choice for those looking to invest in a piece that combines function, form, and storied heritage.

Omega: Speedmaster Innovations

Omega’s Speedmaster—famous for being worn by astronauts—has seen a boost in innovation this season. Look out for the updated co-axial movements, which provide superior accuracy and reliability, along with stylish tweaks to the bezel and dial designs. These enhancements ensure the Speedmaster retains its classic look while sporting a modernized feel.

Tudor: Pelagos and Black Bay Updates

Tudor has been aggressively refining its popular dive and heritage-inspired lines. The Pelagos has introduced a slimmer, more wearable profile that appeals to a broad audience. Meanwhile, new Black Bay iterations play with color and materials—making them a fresh contender for your go-to everyday watch.

TAG Heuer: Connected & Carrera

For tech-savvy watch enthusiasts, TAG Heuer’s Connected line has garnered plenty of buzz over the last six months. These smartwatches blend contemporary style with advanced functions—from fitness tracking to notifications—showcasing how luxury craftsmanship can meet 21st-century convenience. The Carrera range continues to impress with fine-tuned movements and design flourishes that pay homage to classic racing watches for a more traditional look.


2. Upcoming Watch Events

Watches & Wonders

Arguably the biggest watch event of the year, Watches & Wonders Geneva (previously known as SIHH) takes place in the spring and showcases the most exciting releases and innovations from top brands like Rolex, Patek Philippe, Cartier, and more. Expect to see limited-edition models, special anniversary pieces, and groundbreaking horological technologies.

Geneva Watch Days

This late-summer event in Geneva has quickly become an industry favorite. It offers an intimate setting for enthusiasts, bloggers, and watchmakers to gather and explore fresh releases. Plus, smaller, independent brands often shine here, revealing statement pieces that buck convention and push the boundaries of design.

Grand Prix d’Horlogerie de Genève (GPHG)

Each fall, the GPHG celebrates the pinnacle of watchmaking innovation, artistry, and heritage. Brands vie for top honors in various categories, highlighting just how diverse and creative today’s watch industry can be. If you’re looking for inspiration (and plenty of eye candy), keep an eye on the winners’ list to spot investment-worthy pieces.


3. Scoring the Best Deals and Cash Back

With so many new releases hitting the market, now is an excellent time to trade up, start building your collection, or simply enjoy the thrill of owning a fresh timepiece. To make the most of your purchase, be sure to check out Price.com’s dedicated watches page, where you can:

  • Compare prices across multiple retailers to ensure you’re getting the best possible deal.
  • Sort your search results by maximum Cash Back, and look for coupons to boost your savings. You can save at Watch Maxx, Ashford, and Bulova.
  • Discover top-rated sellers for peace of mind when buying luxury items online.

4. Expert Tips for Your Next Watch Purchase

  1. Know Your Style
    Do you gravitate toward sporty divers, refined dress watches, or modern smartwatches? Understanding what you’ll wear most often helps you find a piece that fits seamlessly into your life.
  2. Set a Budget
    Watches can range from a couple of hundred dollars into the tens or even hundreds of thousands. Deciding on a comfortable price range before you start shopping will ensure a more focused, satisfying search.
  3. Consider the Movement
    Automatic and manual movements are beloved by collectors for their craftsmanship, while quartz and smartwatches cater to those who prioritize convenience and cutting-edge technology.
  4. Research Resale Value
    If you’re investing in a high-end watch, keep an eye on how well certain models and brands hold or increase their value over time.

The watch world has never felt more dynamic, from cutting-edge smartwatches to classic divers. The releases of the past six months have set the stage for a remarkable year in horology. As you explore the newest models and plan for upcoming events, remember to take advantage of the Cash Back deals and price comparisons at Price.com. There’s no better time to find a watch that perfectly suits your style—and to do so while saving money, too.

Happy watch hunting, and enjoy the exciting times ahead in the watch industry!