Crumb is a UK?based pet technology company that makes smart, QR?enabled pet ID tags designed to help reunite lost pets with their owners through location alerts, online pet profiles, and community notifications. Founded in January 2022 by brothers Nick and Tom Jackson, Crumb reports over 110,000 active subscribers across the UK, USA, Canada, and Australia. In April 2024 it introduced Crumb Vet, a video?based telehealth service for pets.
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