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About bake
Bake (formerly Cake DeFi) is a retail-focused cryptocurrency investment platform offering access to digital assets with features such as staking, swaps, and fiat on?ramps via its web and mobile apps. In December 2024 the platform was acquired by GSTechnologies, which completed the transaction in January 2025 and began integrating Bake into its GS Fintech unit. Public materials describe a user base in the hundreds of thousands, with operations historically centered in Singapore and expansion under new ownership. Some reports in 2025 also noted service changes in Singapore following the acquisition.