About abnormal
Abnormal (abnormal.io) is a UK-based food brand offering personalized, nutritionally complete meal shakes tailored to individual diets, lifestyles, and intolerances. Customers complete a short questionnaire, after which algorithms create a customized meal profile; the service begins with a 7?meal trial and can continue as a 30?meal monthly subscription. Products come in single?serve, paper?based sachets with flavors and active ingredients such as oats, chicory root, ashwagandha, and panax ginseng. The brand emphasizes high?protein, low?sugar, high?fiber nutrition and sustainability-focused packaging.
