Visual Methods in Marketing and Consumer Research | Business

Product Description

Despite the rising popularity of visual research methods from images and collages to videos and animations there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers the editors present this book as a ‘go‑to’ guide for doing visual research in marketing and consumer research. This book encompasses nine chapters guiding the readers through the ABCs of vi…