The Public Relations Handbook

Product Description

The Public Relations Handbook provides an engaging in-depth exploration of the dynamic and ever-evolving public relations (PR) industry. Split into three parts exploring key conceptual themes in public relations this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions including the Royal Society of Chemistry Corps Security and The Chartered Institute of…