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Palgrave Macmillan
The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth
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·Updated 26 days ago
Lowest $32.68Highest $47.45
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In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap for marketers and business leaders t
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