Sustainable Innovation - (Innovation and Technology in the World Economy) by Andrew Hargadon (Hardcover)

Product Description

About the Book This book describes what makes sustainable innovation so challenging when compared to efforts that doesn't take a company or product's ecological and social footprint into account. Andrew Hargadon outlines the capabilities that are necessary for sustainable innovation, teaching readers how to create winning offerings and deliver them to market at the right time. Tomorrow's competitive advantage depends on smart, sustainable innovations that compel customers; this book positions business readers and their companies to be on the leading edge. Book Synopsis If we can carry in our pockets more computing power than the Apollo program needed to put a man on the moon, why can't we s…