Structuring Design - by Ulysses Voelker (Hardcover)

Product Description

About the Book A contemporary reference book on the principles and laws of visual communication as an introduction to practical design. Book Synopsis In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a b…