Strategic Sports Event Management - by Paul Walters (Paperback)

Product Description

About the Book With this practical undergraduate textbook, learn how to plan, design, deliver and evaluate sports events, from grassroot community events to mega global events. Book Synopsis Learn how to design and deliver impactful sports events with lasting legacy outcomes. Strategic Sports Event Management by Paul Walters is a practical textbook for undergraduate students studying events, sport management and related disciplines. Aligned with core modules in sports event planning and delivery, it provides a structured foundation for understanding how to design, manage and evaluate successful events in a global and evolving industry. This textbook introduces the fundamentals of sports eve…