Strategic Corporate Management for Engineering

Product Description

Strategic Corporate Management for Engineering bridges the gap between business and engineering textbooks and reference books. This groundbreaking text is the first book to apply the concepts of strategic management to the specifics of the civil engineering industry. Strategic CorporateManagement for Engineering presents seven areas of strategic management for engineering organizations, emphasizing the need to address these areas as a complement to traditional project management practices. A step-by-step, question-and-answer approach leads readers through the preparation forstrategic management and the internal and external issues that must be faced, including managing organizational change…