Statistical Methods for Communication Studies

Product Description

A step-by-step guide through various stages of data preparation and analysis this text demonstrates descriptive and inferential statistics in communication studies. This book equips communication students with the tools they need to engage in quantitative research ensuring that they understand why the statistical tools they chose are most appropriate for their data. Using examples and data directly relevant to communication researchers this text provides guidance on how to use and interpret SPSS and write up results with further guidance via free online material in using Excel and R. Instead of focusing on formulas and in-depth mathematics this book provides a hands-on approach to understan…