Social Research Methods, 4th Edition

Product Description

In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of social research. Adopting a coherent and student-friendly format, the book offers an encyclopaedic introduction to social research methodology, and considers a broad range of qualitative and quantitative methods to help students identify and evaluate the best approach for their research needs. Building on the success of the previous editions, this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including…