Social Psychology of Consumer Behavior

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Product Description

TheSocial Psychology of Consumer Behaviorbrings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields 'Â¬ ; social psychology and consumer behavior 'Â¬ ; provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the…