Social Media Analytics Strategy - 2nd Edition by April Ursula Fox (Paperback)

Product Description

Book Synopsis Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete Teaches you what data is, where it is found, how it is aggregated, and how it produces value and insights Helps you navigate the sometimes confusing social media market to find what services truly have value From the Back Cover This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return o…