Sales Force Management Leadership Innovation Technology

Product Description

This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic fully updated for modern sales management teaching research and practice. By identifying recent trends and applications Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single authoritative source. The authors have strengthened the focus on the use of technology in sales management including the use of AI in predictive sales analytics updated the content to reflect the enduring impact of the Covid-19 pandemic and revised the case studies and features throughout. Pedagogical features include the follow…