Rethinking Consumer Data and Behavior - (Consumer Corner: Unconventional Lessons from Consumer Behavior) (Paperback)

Product Description

Book Synopsis Today's food and agricultural consumers are driven by more than just price--they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively. This book utilizes research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions in ways traditional data often misses. It examines consumers' willingness to pay for local and organic products, the impact of food labeling and safety messaging, and the surprising role of sensory cues such as appearance and taste. The book a…