Research Methods For Business: A Skill Building Approach

Product Description

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular.The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instruct…