Research Methodologies for Business Management | Business

Product Description

Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book written by a business management scholar covers the fundamentals of business management research and its methodologies in a seamless unified manner. The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business manageme…