Real Communication: An Introduction

Product Description

Using Macmillans highly touted Achieve to deliver superior content online, Real Communication continues to prove its reputation as the most current human communication text available. This new edition provides today’s students with the critical skills they now need most: to be able to objectively encounter increasingly digital communication contexts, examine the theory and concepts underpinning them, and competently respond in a professional, healthy, and intentional way. Utilizing a social-scientific approach to communication, the text uses engaging stories which work as small case studies that students learn to see and analyze as communication situations, discovering theory played out in …