Psychology of Relationship Banking

Product Description

Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships. PrefaceThe changing anatomy of banking relationshipsp. 1The new realities of relationship bankingp. 22Rethinking the role of psychology in bank…