Product Manager Product Success - Audiobook, by Dr. Jim Anderson

Product Description

Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets).What You'll Find Inside:FORGET THE IPHONE: WHAT CAN APPLE TEACH PRODUCT MANAGERS?HOW TO MAKE THE BEST PRODUCT MANAGEMENT DECISIONSWHAT MEDICAL DOCTORS CAN TEACH PRODUCT MANAGERSTHE 3 SECRETS TO CREATING GOOD PRODUCT REQUIREMENTSProduct managers can get caught up in the details of their product. There always seem to be new requirements to create, product launches to schedule, and featur…