Packaging Design - by Chris Van Uffelen (Hardcover)

Product Description

About the Book Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary design solutions of product packaging. Book Synopsis Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less t…