Mediation and Multimodal Meaning Making in Digital Environments | Linguistics

Product Description

This collection explores the mediation of a wide range of processes texts and practices in contemporary digital environments through the lens of a multimodal theory of communication. Bringing together contributions from renowned scholars in the field the book builds on the notion that any form of digital communication inherently presents a rich combination of different semiotic modes and resources as a jumping-off point from which to critically reflect on digital mediation from three different perspectives. The first section looks at social and semiotic practices and the implications of their mediation on artistic production cultural heritage and commerce. The second part of the volume focu…