Managing the Design Process-Concept Development: An Essential Manual for the Working Designer

Product Description

This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.