Introducing Multimodality

Product Description

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research include new case studies and present a more global outlook the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensi…