Integrated Storytelling by Design Concepts Principles and Methods for New Narrative Dimensions

Product Description

This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive digital hybrid and multi-platform narratives and experiences. Readers will gain a comprehensive toolkit to design audience-centric modular story experiences that transcend current technologies. The book merges theory with practice offering new models for experience design and strategies to balance narratives design and innovation. Updated with new case studies and practical exercises it explores the evolution of storytelling and themed experiences empowering creators to shape the future of immersive narratives. This book is ideal for creative professionals students and …