Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Compare buying options
Five live offers. The cheapest is used, the cheapest new one costs $9.56 more.Product Description
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development
Set Price Drop
Get an alert as soon as it’s on sale.
Alert set
We’ll let you know when any store drops to your price or lower.
Video reviews
Reviews of this product on YouTube.Just For You
Stores we recommend, with today’s cash back rates.
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop
Activate & Shop


