Global Strategic Management

Product Description

This book is designed as a core textbook for those students studying courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalization on business organizations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. New to this edition: - More coverage of entrepreneurship and SMEs- Increased coverage of ethics, sustainab…