Fashion Trends and Forecasting The Fashion Futurists' Toolkit | Business

Product Description

Fashion Trends and Forecasting explores how designers merchandisers buyers marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends including fashion styles textiles and colour trends as well as the impact of technology such as AI and the metaverse the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural environmental political and technological worlds. …