Entrepreneurship Innovation and Technology A Guide to Core Models and Tools | Business

Product Description

The combination of entrepreneurship innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business. Entrepreneurship Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle describing and applying core innovation models and tools such as the business model canvas l…