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6 stores Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
Mcgraw Hill

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

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Product Description

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.Today, marketers and advertisers can do so much more than launch campaigns and hope for the b

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