Design Your Business A Creative Pathway to Transforming Ideas into Successful Products | Business

Product Description

This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products and designers and technologists to identify entrepeneurial opportunities through a unique mix of product and business development toolkits. Unlike other books focusing either downstream on the launch of a new venture or upstream on ideation and the acquisition of an entrepreneurial mindset Design Your Business helps innovators to cross the chasm between attractive ideas and actual products a crucial test in any entrepreneurial endeavor and one which most innovative ideas do not pass. Throughout the book readers will learn about methods steps and resources…