Design Thinking for Business and Management - by Mersha Aftab (Paperback)

Product Description

About the Book Understand both the key principles and strategic practices of design thinking to tackle business challenges with this upper-level undergraduate and postgraduate textbook. Book Synopsis A practical guide to using design thinking to navigate complexity, drive innovation and create human-centred transformation across organisations. Design Thinking for Business and Management by Dr Mersha Afta explores how design thinking can be used as a strategic capability to address complex challenges, foster innovation and enable organisational and digital transformation. This essential textbook and practitioner guide is for final-year undergraduate and postgraduate students, as well as mana…