Design Elements: A Graphic Style Manual

Product Description

The graphic design equivalent to Strunk & White's The Elements of StyleThis book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.Th…