Corporate Communication Concepts and Practice

Product Description

Corporate Communication: Concepts and Practice-a comprehensive and engaging textbook-helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being ” on the one hand and creating a feeling of pride in being associated with the company for various stakeholders especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders articulating brand positioning sele…