Content Strategy A How-to Guide | Communication Studies

Product Description

This comprehensive text provides a how-to guide for content strategy enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems open-source information architecture and application programming interfaces that change the ways professionals create edit manage and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembl…