Connected Strategy - Audiobook, by Christian Terwiesch & Nicolaj Siggelkow

Product Description

What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationshipswhile simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?This is the promise of a connected strategy. New forms of connectivityinvolving frequent, low-friction, customized interactionsmean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically…