Cluster Analysis for Researchers

Product Description

This book explains and illustrates the most frequently used methods of hierarchical cluster analysis so that they can be understood and practiced by researchers with limited backgrounds in mathematics and statistics. Widely applicable in research, these methods are used to determine clusters of similar objects. For example, ecologists use cluster analysis to determine which plots (i.e. objects) in a forest are similar with respect to vegetation growing on them; medical researchers use cluster analysis to determine which brands of products the public perceives similarly. In all fields of research, there exists this basic and recurring need to determine clusters of objects. This book will gro…