Business Networking Innovation and Ideas in Theory and Practice | Business

Product Description

The term ‘networking’ can mean very different things in different contexts: formal organisational structures personal or career development or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing employability innovation and organisational studies Business Networking provides an integrated overview of the process and structure of networking across a range of contexts. Synthesising theory with practice features include examples and viewpoints from a range of network…