Business Negotiation Integrating Practical Techniques and Theoretical Insights

Product Description

Business Negotiation is a rich and cross-disciplinary guide to the approaches strategies and techniques required to develop strong negotiation skills. Unlike other texts this book goes beyond simply looking at ‘sales and deal-making techniques’ on their own to consider the psychological reasoning and strategies behind why these practices are effective and the impact of personalities and culture on negotiation. Split into three core sections that flow logically through the content the various negotiation techniques and strategies are first considered followed by communication approaches and presentation skills and finally looking at how to manage personal emotions build relationships and com…