Business for Creatives - by Joe Sherbanee (Paperback)

Product Description

Book Synopsis Business for Creatives: An Essential Guide for Building a Thriving Creative Practice is a forward-thinking, essential resource for creative individuals seeking to build resilient, profitable careers without sacrificing their artistic vision. In an unpredictable economy and rapidly evolving creative industries, understanding the intersection of business strategy and creative expression is no longer optional - it is foundational. Structured across four major parts, the book leads readers through the fundamentals of economics, financial structures, business planning, and audience engagement - disciplines critical to developing a successful practice. It then moves into practical a…