Building the Athlete Brand A Practical Handbook

Product Description

This is the first book to offer a complete practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media athletes have moved to the centre of the sport business landscape and this book introduces the skills in branding marketing communications and entrepreneurship that athletes and their advisors need to develop in order to stand out from the competition. Written by authors with decades of experience working in the sport business industry including successful sport branding consultancy this book takes the reader through the entire process of building an athlete brand from goal-setting and strategic planning to managi…