Big Data: Understanding How Data Powers Big Business

Product Description

Leverage big data to add value to your businessSocial media analytics, web-tracking, and other technologieshelp companies acquire and handle massive amounts of data to betterunderstand their customers, products, competition, and markets.Armed with the insights from big data, companies can improvecustomer experience and products, add value, and increase return oninvestment. The tricky part for busy IT professionals andexecutives is how to get this done, and that's where this practicalbook comes in. Big Data: Understanding How Data Powers BigBusiness is a complete how-to guide to leveraging big data todrive business value.Full of practical techniques, real-world examples, and hands-onexercise…