Behavior Modification: Principles and Procedures (Available Titles CengageNOW)

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BEHAVIOR MODIFICATION: PRINCIPLES AND PRACTICE, THIRD EDITION helps students master the principles and concepts of behavior modification before they move on to the procedures. The author uses a precise, step-by-step scientific approach to explain human behavior, using numerous case studies and interesting examples to help illustrate the key principles. Each concept is presented, explained, and clarified by discussing pertinent research, and is then brought into focus with examples showing how each behavioral principle can be applied to everyday life. This approach gives students a chance to understand WHY they might use a particular procedure before they actually use it. Current scholarship…