Authentic Marketing - by Visha Kudhail (Paperback)

Product Description

About the Book Unlock real human insights using data-driven approaches and inspire audience connection by creating authentic marketing that puts the audience first. Book Synopsis Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results. Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking. Written …