An Introduction to Virtual and Augmented Reality Designing Impactful Experiences

Product Description

This book is an introduction to Virtual Reality (VR) and Augmented Reality (AR) equipping learners with a deep understanding of these media and enabling them to create impactful experiences applicable to a wide range of industries. VR’s immersive environments and AR’s seamless blending of virtual and real elements create effects that no other medium can replicate. This book introduces readers to the hardware and software that power these technologies explaining them in clear and accessible terms. It then examines the psychological experiences they create such as the sensations of “presence” and “embodiment” in virtual worlds; explores how real and virtual elements combine in AR and mixed re…