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The Ordinary is a skin care brand from DECIEM known for ingredient-focused formulations at accessible prices. Its lineup spans targeted serums and treatments such as niacinamide, hyaluronic acid, retinol, vitamin C, and exfoliating acids, along with moisturizers, cleansers, and scalp care. The brand emphasizes straightforward actives and clear concentrations to address concerns like hydration, texture, and brightness.