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Rule of Next is a Northeast Ohio streetwear and sneaker retailer with an online shop and physical stores operating as Next in Beachwood and Bedford Heights. Founded from the original Next concept in 1995 by Robert and Steve, the company focuses on curating what’s “next” in apparel, footwear, and accessories. The selection spans major brands such as Air Jordan, Nike, New Balance, Hoka, ASICS, On, Salomon, Dr. Martens, Billionaire Boys Club, Purple Brand, and New Era.
